Link to article: https://adexchanger.com/data-driven-thinking/consumers-right-opt-advertising/?mkt_tok=eyJpIjoiWVdJMlpqZzNOV00wT1ROaCIsInQiOiJuSWlpSEZrQmhOelFRaDk0U1MrTXZcLytsS25kTGg1eEpDeWw4eFBXa1BKbFJrOTJjazhiY3puNkNoUUFwXC9BVU9nN1cxcXdyZmptNFUwNWhUM205YVQrbERJcTBLdlJyTHZIOW1maFBCQlgwPSJ9